Leading the Visual Transformation for a Global Membership Brand

Creating the New Face of the Brand in Print

After we defined the new brand, I headed up the design and production of the New Members Guide. This became the most important physical item a new member receives.

I also took charge of the entire print ecosystem, making sure everything we produced felt like the same brand: Complete Set of Materials: I developed new visual assets for the Sales, Marketing, and Operations teams so the brand looked consistent everywhere.

Brand Oversight: I created the graphic identity for Meliá’s Elite sub-brands, ensuring every brochure or sign felt premium.

Production Management: I coordinated the design and large-scale production in the Dominican Republic and Mexico, working closely with suppliers to make sure the final result was perfect.

Bringing the Brand Together

By managing this rebrand, I was able to stop the brand from looking different in every country. This made the brand much easier for members to recognize and made our production process much faster and more efficient across all our global offices.