UX/UI — Case Study
Nes
Nes
Mood
A concept app that transforms coffee into an interactive, mood-driven experience. Recipes, challenges and community — all in one place.
Read full case study on Notion
A concept app that transforms coffee into an interactive, mood-driven experience. Recipes, challenges and community — all in one place.
Read full case study on Notion
NesMood is a concept app that transforms the coffee experience into something interactive and mood-driven. Built around Nescafé's brand identity, the app connects users' emotional states with personalised recipes, challenges, and a community of coffee lovers.
Through gamification, UX writing, and an intuitive digital ecosystem, NesMood creates a new way to relate with coffee — beyond the cup.
“Coffee is already emotional — the opportunity is to design an experience that meets the user where they are, not just what they drink.”
Key insight from user research
Rooted in Nescafé's iconic brand identity — deep reds, blacks, and warm whites — the design system was built to feel premium, warm, and energising.
Usability tests were conducted with a navigable prototype using Maze, testing the 4 main MVP flows with real users.
| Flow | Success Rate | Misclick Rate | Avg. Duration |
|---|---|---|---|
| Registration / Login | 100% | 72.2% | 63.9s |
| Recipe of the Day | 100% | 85.7% | 127.4s |
| Challenge Exploration | 100% | 33.3% | 23.7s |
| Community + Store | 100% | 36–38.5% | 43.1s / 17.9s |
Designing within an established brand like Nescafé required balancing strict visual guidelines with fresh UX thinking. The tension between brand fidelity and user needs drove the most interesting design decisions.